Hitimäng
From a Lovable prototype to the digital side of Estonia's best-selling music game.
- Sector
- Board game with a digital companion
- Market
- Estonia
- Our role
- Tech partner
- Website
- hitimang.ee
hitimang.ee

The situation
Hitimäng is a music party board game: players build a timeline of Estonian hit songs, and a web app plays each song with the artist and title hidden.
The founder came to us with a prototype built in Lovable. He could see that taking payments, orders and a live music player to market on vibe-coded foundations was a risk the business couldn't carry.
What we did
- 01Built the online store at hitimang.ee
- 02Built the companion web app: scan a card's QR code and the song plays, artist and title hidden
- 03Integrated Apple Music playback, from 30-second clips to full tracks for subscribers
- 04Set up hosting and infrastructure on Cloudflare
Where it is now
Hitimäng now holds the top two spots in Estonian game sales, with three editions in stores.
Our role today
We remain the founder's tech partner: the first call for anything digital, from new editions to scaling the app.
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